Jesus said to his disciples: “Hear the parable of the sower. The seed sown on the path is the one who hears the word of the Kingdom without understanding it, and the Evil One comes and steals away what was sown in his heart. The seed sown on rocky ground is the one who hears the word and receives it at once with joy. But he has no root and lasts only for a time. When some tribulation or persecution comes because of the word, he immediately falls away. The seed sown among thorns is the one who hears the word, but then worldly anxiety and the lure of riches choke the word and it bears no fruit. But the seed sown on rich soil is the one who hears the word and understands it, who indeed bears fruit and yields a hundred or sixty or thirtyfold.” -Matthew 13:18-23
Although the soil may be rich, unless the seed is sown, it can not grow. We must immerse ourselves in the things of God. Read Scripture, the writings of saints and religious scholars. Use media sources that focus on God. Attend Mass or religious services, because it is in all these things where the seed is contained. If we don’t make those things available to ourselves, we have no opportunity for the seed to fall into our rich soil. Slowly shift your focus away from worldly toward godly things.